going too far, too fast
After I stepped into the business world, my ex-wife used to warn me not to go too far ahead in leading, cause the others would not be able to follow. When I go too far, she said, others could not even see what I was seeing. I think she is right.
a little beyond their capability
Since the launch of teaguardian.com, besides compliments and supports, one other category of response has been "you have been writing too much and too detail…", implying that no one is interested in knowing so much about the subject.
When I did similar thing, but in lesser details, in my tea classes over a decade ago, I had the same criticism. Now so many tea sites are trying the same level of details and tea classes sprang up even in the US, where traditionally East Asians and Europeans would see as the place of McDonald culture. I think they may have more tea classes than Europe, and definitetly all of China and Hong Kong combined.
In education, some people think that you should teach only what your students can handle. I think I should always excite students with something a little beyond their capability, and have maintained that in both my education career and later in the training of my staff.
enlightenment for a path of development
In marketing, some people think you should sell what the market want. I think successful marketing is always leading the market into newer horizon. I have always push for that in my career as a creative consultant.
In the world of tea, I am hoping that the Tea Guardian is going to bring consumer and trade enlightenment for a path of development that would be healthy for all. Well, maybe almost all.
Indeed the art of such an endeavour relies on how far I am pushing and how well the audience is being engaged. I ponder sometimes. Like now.
a way of making money
Are people more interested in the very act of buying a few ounces of tea a lot more than the process of understanding? Without a commercial element in the site can we sustain the growing of such a body of information?
An old friend who's also an old colleague in corporate communication once expressed, all of a sudden in an otherwise casual dinner gathering, "You really don't need to put more information in it, there's so much already. You need to find a way of making money with it…" Tea Guardian is only beginning. I have so much that I want to see in the site, but am I going too fast, too far with information already? Should I focus more of my time in other business? What is the best way to sustain its growth?
TeaGuardian.com (Tea Guardian) is a self-financed, independent reference guide created with the initiative to promote the better understanding of tea, the daily beverage that so many have come to misunderstand. By sharing with the readers unbiased and in-depth information, we aim at empowering them with the ability to find and enjoy better quality tea for taste and for health. A lot of the information included can be helpful to people of the tea trade and the academics.
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